About Cleo
The story of Cleo.
Cleo is the AI workspace for the people who apply regulation to products. For each product, the rule that applies, what is missing and what to do.
Alongside international brands and manufacturers
The event
Product Safety in the Age of AI, Brussels, 9 September 2026
Side event of the European Commission's International Product Safety Week. The programme and the demonstration.
Our story
Anaëlle GuezCEO and co-founder
Naomie HaliouaCDO and co-founder
Alexandre BlochCTO
Cleo brings two professions together: law and engineering. Anaëlle Guez is a graduate of the Sorbonne and Panthéon-Assas, Naomie Halioua of the MSc&T at École polytechnique.
We started from one observation: product compliance was still manual, handled question by question and market by market. A general-purpose AI was not enough. So we built Cleo from real cases, first in textiles, then in cosmetics and transport.
Today, Cleo encodes the applicable rules and tracks how they change, with verification by our team. Decathlon is one of our customers.
- Headquarters
- Neuilly-sur-Seine
- Working across
- 106 countries
- Mapped
- 25,000 regulations
Mission
Make every rule accessible in seconds, and turn it into action on the product.
Our vision: a safer world, where everyone can access the rules written to protect people.
Our values
The source before the summary
Every answer carries the text it rests on. It can be checked in seconds and defended in front of anyone.
Only what can be verified
We refuse answers that sound right but cannot be verified. In this line of work, almost right is wrong.
The coverage we have built
We only announce what we have built. Every market and every sector we open is built with the people who work in it.
For those who answer for the product
Regulatory, quality, compliance, CSR and e-commerce teams. Not all of them lawyers, all of them responsible for what is placed on the market.
Our commitments
What we hold to for every file
- 01
Exhaustive
Every rule that applies to your products is established, market by market, regulatory family by regulatory family.
- 02
Everything is traceable
The official text that imposes the rule, the authority that published it, the link to the source. Enough to answer a buyer, an auditor or customs.
- 03
Everything is up to date
Cleo tracks the sources continuously and flags every week what is about to change, before it enters into application.
- 04
A compliance expert reviews
AI is Cleo's engine, named and explained. A compliance expert reviews and validates every analysis.
Timeline
Cleo's milestones
- February 2026Research paperNaomie Halioua, Alexandre Bloch and Anaëlle Guez describe Cleo's multi-agent architecture.
- April 2026The Pitch by DeelCleo wins the regional trophy, on stage at Station F.
- 29 April 2026€1.5M raised in pre-seedA round led by Larry Berger, with Kima Ventures and La Financière Saint-James.
- June 2026Scaleway Startup ChallengeCleo is a winner and presents at VivaTech 2026.
- September 2026Keynote “Product Safety in the Age of AI”Cleo brings together manufacturers and regulators in Brussels, during the Commission's International Product Safety Week.
Meet the team that encodes the rules for your products
30 minutes with the team, on your products
