EU authorised representative for selling in Europe from abroad.
Selling into the EU from abroad. Cleo takes the written mandate, puts its EU address on your products and answers the market surveillance authorities.
From €1,500per year, per product category
What's included
- Written mandate
- Contact details on the label
- Declaration and documentation kept
- Answers to authorities
- Regular product checks
- Cooperation on corrective action
- Expert review
- Monitoring included
Product launch
The manufacturer keeps the design of the product and the technical documentation
See the servicesIn short
An authorised representative is a person established in the Union whom a manufacturer appoints by written mandate to act on its behalf. Since 13 December 2024, every product covered by Regulation (EU) 2023/988 has an operator established in the Union that answers for it.
References checked on 15 September 2026 on EUR-Lex.
EU authorised representative
What EU law requires
- Regulation (EU) 2023/988General product safety, Article 16
An operator established in the Union answers for the product, since 13 December 2024.
- Regulation (EU) 2019/1020Market surveillance, Article 4
Who holds that role, its tasks and its contact details.
- Decision No 768/2008/ECAnnex I, Article R3
The written mandate in CE marking legislation.
- Directive 2014/53/EU and Regulation (EU) 2023/1230Radio equipment, Article 11; machinery, Article 12
The mandate in these two sectors.
What sets the authorised representative, the importer and the distributor apart
| Role | Established in the Union | Name and contact details on the product | Documents for authorities | Liable for a defective product* |
|---|---|---|---|---|
| Authorised representative | Yes | Yes, when it is the responsible operator | Keeps the declaration | Yes, if the manufacturer is outside the Union |
| Importer | Yes | Yes | Keeps a copy of the declaration | Yes, if the manufacturer is outside the Union |
| Distributor | Not required | Checks them | Informs on request | Under conditions |
| Manufacturer (you) | Not required | Yes | Draws up the documentation and the declaration | Yes |
Design and technical documentation stay with the manufacturer (Decision No 768/2008/EC, Annex I, Article R3).* Products placed on the market after 9 December 2026, Directive (EU) 2024/2853, Article 8.
GPSR, since 13 December 2024
Selling in Europe from abroad: who answers for your product in the Union?
Your products come from everywhere. In the Union, someone has to answer for them.
An operator established in the Union
Every product sold in the Union thus has a responsible person who can be reached.
Documents ready for authorities
Declaration and technical documentation, on a reasoned request.
Contact details on every product
Name, postal and email address, on the product or its packaging.
EU authorised representative
How it works
- 01
You send your documents
The agent identifies the legislation that applies and checks each document.
- 02
An expert reviews the file
A compliance expert validates it, then the written mandate lists the tasks entrusted.
- 03
The mandate starts
The representative's contact details go on the label.
Everything you get, from €1,500 a year
- Written mandateThe tasks entrusted, one by one.
- Contact details on the labelName, postal and email address.
- Declaration and documentationKept available to authorities.
- Answers to reasoned requestsIn a language the authority understands.
- Informing authoritiesWhenever a product calls for it.
- Corrective actionCooperation on each measure.
- Regular checksWith written evidence.
- Monitoring includedEvery week.
EU authorised representative
The legislation the agent follows
- GPSRGeneral product safety(EU) 2023/988
- CEElectromagnetic compatibility, low voltage, radio2014/30/EU · 2014/35/EU · 2014/53/EU
- RoHSHazardous substances2011/65/EU
- REACHChemicals(EC) No 1907/2006
- WEEEWaste electrical and electronic equipment2012/19/EU
- BatteriesBatteries and waste batteries(EU) 2023/1542
EU authorised representative
What Cleo adds to the mandate
- Regulatory monitoringIncluded, every week.
- Legislation tracked25,000 regulations mapped across 106 countries.
- File reviewA compliance expert reviews and validates.
Frequently asked questions
Do I need an EU authorised representative?
Authorised representative or responsible person: what is the difference?
What stays with the manufacturer?
How long are the documents kept?
Who signs the declaration?
Is the representative liable for a defective product?
How much does the authorised representative cost?
