01Written mandateThe tasks entrusted, one by one.
service · fixed price
EU authorised representative for selling in Europe from abroad.
Based outside Europe? Cleo becomes your official contact in the EU. Our address goes on your products, and we handle questions from EU authorities.
001EU authorised representative
From
€1,500per year, per product categoryRequest this service↗Our proposal includes the scope, costs and timeline.
The Cleo EU authorised representative service, in short
Since 13 December 2024, every consumer product sold in the EU needs a responsible operator established in the EU. If your business is outside the EU, Cleo can take on that role. We sign a written mandate with you, our EU contact details go on your products, we keep your product documents ready for the authorities and answer their questions on your behalf. From €1,500 per year per product category.
- Who it is for
- The manufacturer established outside the Union that sells its products in Europe.
- What you receive
- A written mandate listing the tasks entrusted, Cleo's contact details for your labels, and the answers to authorities.
- What stays with the manufacturer
- The design of your product and the technical documentation (Decision No 768/2008/EC, Annex I, Article R3).
- Per product category
- One mandate per category; the total is stated before you order.
- Included
- Regulatory monitoring every week, and a file review by a compliance expert.
002EU authorised representative
What the mandate includes
02Contact details on the labelName, postal and email address.
03Declaration and documentationKept available to authorities.
04Answers to reasoned requestsIn a language the authority understands.
05Informing authoritiesWhenever a product calls for it.
06Corrective actionCooperation on each measure.
07Regular checksWith written evidence.
08Monitoring includedRegulatory monitoring, every week.
003EU authorised representative
What sets the authorised representative, the importer and the distributor apart
| Role | Established in the Union | Name and contact details on the product | Documents for authorities | Liable for a defective product* |
|---|---|---|---|---|
| Authorised representative | Yes | Yes, when it is the responsible operator | Keeps the declaration | Yes, if the manufacturer is outside the Union |
| Importer | Yes | Yes | Keeps a copy of the declaration | Yes, if the manufacturer is outside the Union |
| Distributor | Not required | Checks them | Informs on request | Under conditions |
| Manufacturer (you) | Not required | Yes | Draws up the documentation and the declaration | Yes |
Design and technical documentation stay with the manufacturer (Decision No 768/2008/EC, Annex I, Article R3). * Products placed on the market after 9 December 2026, Directive (EU) 2024/2853, Article 8.
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How the mandate is set up
01You
You send your documents
EU declaration of conformity, technical documentation, label: the agent identifies the applicable legislation and checks each document.
02Cleo
An expert reviews the file
A compliance expert validates the file; the written mandate lists the tasks entrusted, one by one.
03Cleo
The mandate starts
The representative's contact details go on the label. Every week, monitoring flags the rules that change; we answer the requests from authorities.
005EU authorised representative
The legislation the agent follows for your products
GPSRGeneral product safety(EU) 2023/988
CEElectromagnetic compatibility, low voltage, radio2014/30/EU · 2014/35/EU · 2014/53/EU
RoHSHazardous substances2011/65/EU
REACHChemicals(EC) No 1907/2006
WEEEWaste electrical and electronic equipment2012/19/EU
BatteriesBatteries and waste batteries(EU) 2023/1542
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Our other fixed-price services
007EU authorised representative
Frequently asked questions about the EU authorised representative
01What is an EU authorised representative?
A natural or legal person established in the Union who has received a written mandate from a manufacturer to act on its behalf for specified tasks (Decision No 768/2008/EC, Annex I, Article R1, point 4; Regulation (EU) 2019/1020, Article 3, point 12). A manufacturer established outside the Union appoints one so that its products have someone answering for them in Europe. See the glossary and a fictional mandate scope, with no signed mandate.
02Do I need an EU authorised representative?
You need an operator established in the Union: the importer, the authorised representative or, failing both, the fulfilment service provider (Regulation (EU) 2023/988, Article 16).
03Authorised representative or responsible person: what is the difference?
The responsible person is the operator established in the Union that answers for the product. The authorised representative is one of the persons who can hold that role.
04Which legislation governs the authorised representative?
Regulation (EU) 2023/988, Article 16: an operator established in the Union answers for the product since 13 December 2024; Regulation (EU) 2019/1020, Article 4: who holds that role, its tasks and its contact details; Decision No 768/2008/EC, Annex I, Article R3: the written mandate in CE marking legislation; Directive 2014/53/EU, Article 11, and Regulation (EU) 2023/1230, Article 12: the mandate for radio equipment and machinery.
05Is the representative liable for a defective product?
Yes for products placed on the market after 9 December 2026, when the manufacturer is established outside the Union (Directive (EU) 2024/2853, Article 8).
06How much does the authorised representative service cost?
From €1,500 per year per product category, answers to authorities included; with several categories, the total is stated before you order.
An operator established in the Union for every product you sell in Europe
From €1,500, per year, per product categoryRequest this service↗