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Free guide · Packaging · European Union

The PPWR made clear, article by article.

What applies on 12 August 2026, what follows in stages, and the four families of obligations that affect a packaging item. With the articles cited, so you can check for yourself.

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Online, article by article · No mailing list sign-up
Cleo · GuideThe PPWR made clear
  • Regulation (EU) 2025/40
  • Applies from 12 August 2026
  • Every obligation cited
“All packaging shall be designed so as to…”Art. 6(1)
Alongside international brands and manufacturers
DecathlonMercedes-BenzL'Occitane en ProvenceBalzac Paris
4Families of obligations: substances, sorting labels, recyclability, recycled content
27Member States, with no transposition: a regulation applies as it stands
12 August 2026The date from which the general obligations apply

The PPWR guide, article by article

Free guide · Packaging. What applies on 12 August 2026, with the articles cited.
Read the guide↗
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