Enter a market in hours, not weeks

The retailer sells thousands of products in dozens of countries, from bike helmets to food supplements, and every launch brought back the same question: what applies here? Answering it meant buying a legal opinion in every target country, then counting several weeks of waiting and tens of thousands of euros per market.

The answers then stayed in the heads of a few experts, so the same questions were investigated several times over, and the departure of a single person was enough to reset everything to zero.

Cleo now maps the group's entire perimeter: 2,413 regulations tracked, from the European Union to China. And on the expansion markets alone, North Africa, Mexico, South America, India, the Emirates and China, 371 regulations are under continuous watch.

Every obligation reaches the expert it concerns, and the question "what applies here" gets its answer in a few hours instead of a few weeks.