
Naomie Halioua
Co-founder & CRO, AI Research

South Korea drafted a mandatory cosmetics safety file on 8 July — the AI fake-expert ad ban buried in the same text will get the headlines, not the KRW 1 billion threshold that pulls almost every exporter into the first compliance wave
On 8 July 2026, South Korea's Ministry of Food and Drug Safety (MFDS) opened legislative pre-announcement on amendments to the Enforcement Decree and Enforcement Rules of the Cosmetics Act, running to 18 August 2026. The headline provision most trade coverage will reach for is the one banning AI-generated fake-expert advertising — it's vivid, it's easy to summarise, and it sits in the same draft. What that framing skips is the structural change bundled into the same amendment: a new mandatory Cosmetic Safety Assessment system, requiring businesses to prepare and retain per-product safety assessment records, phased in from 2028. The phase-in reads like a small-business grace period — it starts with businesses above a KRW 1 billion annual production-or-import threshold, expanding to everyone by 2031. In practice, that threshold is low enough that almost any brand with a real export volume into Korea clears it on day one.
What actually happened on 8 July
MFDS published a legislative pre-announcement of amendments to the Enforcement Decree and Enforcement Rules of the Cosmetics Act, opening a public comment period that runs from 8 July to 18 August 2026. The centrepiece is a new Cosmetic Safety Assessment system: business operators will be required to prepare and retain safety assessment materials for their cosmetic products, with the draft setting the required content and retention period for those records, qualification standards for who may act as a safety assessor, and a designation procedure for a Cosmetics Safety Information Center to support the system. The obligation is not immediate. It phases in from 2028, starting with functional cosmetics from businesses whose annual production or import performance reaches KRW 1 billion or more, plus any newly registered business, before expanding to cover all cosmetic products and businesses by 2031. The same draft bundles in a set of smaller operational changes: designation of which cosmetics employees may subdivide and sell in refill formats, an exemption for import-agency-type distribution safety managers from continuing-education requirements, an expanded scope of information businesses must disclose to regulators, a ban on advertising that uses AI to impersonate or fabricate expert endorsements, and new validity-period standards for the medical certificates submitted with cosmetics manufacturing registration.
Three nuances that separate signal from noise
01
It's a draft, but the 2028 start date is already fixed
Comments close 18 August 2026 and the text can still change, but the phase-in schedule — 2028 for the first wave, 2031 for full coverage — is already specified in the amendment MFDS put out for consultation.
02
The "small business" threshold is not small for exporters
A KRW 1 billion annual production-or-import threshold sounds like it spares smaller players. For any brand with a genuine distribution footprint in Korea, that volume is reached quickly — meaning the 2028 date, not 2031, is the one that applies.
03
The eye-catching provision is not the compliance-defining one
The AI fake-expert advertising ban is the easiest line to headline. The safety assessment system is the one that creates an ongoing, per-SKU documentation obligation with a fixed phase-in — and it's in the same draft.
8 Jul 2026
MFDS opens legislative pre-announcement of amendments to the Cosmetics Act Enforcement Decree and Enforcement Rules, introducing the Cosmetic Safety Assessment system.
18 Aug 2026
Public comment period closes.
2028
First phase-in: the safety assessment obligation applies to functional cosmetics from businesses with KRW 1 billion or more in annual production/import performance, and to newly registered businesses.
2031
Full phase-in: the obligation extends to all cosmetic products and all businesses.
The numbers behind the draft
One date marks when the consultation opened and how long brands have to comment. One marks when the obligation actually starts to bite, and for whom. The gap between the two phase-in years is the story most coverage will miss.
8 Jul – 18 Aug 2026
the public comment window MFDS opened on its draft Cosmetic Safety Assessment system and related Cosmetics Act amendments
2028
the year the safety-assessment obligation first applies — to functional cosmetics from businesses at or above the KRW 1 billion threshold, and to newly registered businesses
2031
the year the same obligation extends to every cosmetic product and every business on the Korean market, closing the phase-in
The real subject: Korea is moving from registration to a maintained safety file
Korea's cosmetics regime has long centred on product notification and registration — a one-time event, filed and largely forgotten. What this draft proposes is structurally different: a Cosmetic Safety Assessment system that requires businesses to build and retain, per product, a safety assessment file with defined content and a defined retention period, prepared or reviewed by someone meeting new qualification standards as a safety assessor. That is the same logic already familiar to any brand managing the EU's Cosmetic Product Safety Report or Product Information File — safety substantiation as a maintained, retrievable document tied to a specific SKU, not a one-off registration form. Read the draft as 'Korea bans AI in cosmetics advertising' and the 2028 date looks irrelevant to most compliance teams. Read it as 'Korea is introducing a PIF-style safety dossier requirement, gated by a production or import threshold that most exporters clear immediately,' and 2028 becomes the date a brand needs an assessor, a documented process and per-SKU records in place — with the KRW 1 billion threshold determining whether that date is 2028 or 2031 for any given business.
Why it matters for brands
Retail, consumer-goods and luxury brands with cosmetics or personal-care lines sold in Korea should not treat this as a 2028 problem to revisit later. The KRW 1 billion production-or-import threshold is a volume test, not a company-size test — a mid-sized international brand can clear it well before it clears any definition of 'large enterprise.' Brands that already manage ingredient composition, test data and safety substantiation as structured, SKU-level records — because they've built a CPSR or PIF for the EU, for instance — have most of the raw material this system will require; the task is mapping that existing data to Korea's forthcoming content and retention requirements and to a qualified assessor. Brands that manage safety substantiation as scattered PDFs per market have a longer runway only on paper: the comment period closes 18 August 2026, the phase-in start is already fixed at 2028, and building a maintained, assessor-reviewed safety file from a standing start takes considerably longer than the 18-month gap between MFDS's announcement and the first businesses' compliance date.
Two ways to read the 8 July draft
The narrow read
South Korea is cracking down on AI-generated fake-expert advertising in cosmetics marketing — a consumer-protection headline with a comment period to note and move on from.
The structural read
The same draft creates a PIF-style, per-SKU safety assessment obligation gated by a KRW 1 billion threshold that most exporting brands already clear — putting the real first compliance date at 2028, not 2031, for almost anyone with meaningful volume in Korea.
Sources
- Ministry of Food and Drug Safety (MFDS, Korea) — Legislative/administrative pre-announcement notice, Cosmetics Act Enforcement Decree and Enforcement Rules amendment (8 July 2026)
- Cosmorning — MFDS lays out detailed cosmetic safety assessment standards, comments open until 18 August
- CNC News — MFDS legislative pre-announcement on cosmetic safety assessment standards, comments through 18 August
- Kpanews (약사공론) — MFDS establishes detailed cosmetic safety assessment standards, phased introduction from 2028
- Health Kyunghyang (헬스경향) — MFDS sets detailed cosmetic safety-assessment standards, phased implementation from 2028
- Cosin Korea — MFDS legislative pre-announcement of cosmetic safety assessment implementation standards
Frequently asked questions
What did Korea's MFDS actually propose on 8 July 2026?
MFDS opened legislative pre-announcement of amendments to the Enforcement Decree and Enforcement Rules of the Cosmetics Act, running from 8 July to 18 August 2026. The centrepiece is a new Cosmetic Safety Assessment system requiring business operators to prepare and retain per-product safety assessment materials, with defined content and retention periods, qualification standards for safety assessors, and a designation procedure for a Cosmetics Safety Information Center. The draft also bundles smaller changes, including a ban on AI-generated fake-expert cosmetics advertising.
When does the new cosmetic safety assessment obligation actually take effect?
It phases in from 2028, starting with functional cosmetics from businesses whose annual production or import performance reaches KRW 1 billion or more, plus any newly registered business. It then expands to cover all cosmetic products and all businesses by 2031. Because the KRW 1 billion threshold is a volume test rather than a company-size test, most brands with meaningful export volume into Korea fall into the 2028 wave rather than the 2031 one.
Is this cosmetics safety assessment rule final, or could it still change?
It is a draft. MFDS published it as a legislative pre-announcement, with a public comment period open from 8 July to 18 August 2026, and the final text can still be revised in response to comments. What is already specified in the draft, and unlikely to change in substance, is the phase-in structure itself: a 2028 start for larger and newly registered businesses, expanding to full coverage by 2031.
Related resources
Product Compliance · 2026-07-16
Taiwan finished a three-year cosmetics phase-in on 1 July — a product without a completed compliance file can no longer legally be sold, with one narrow exemption left standing
Product Compliance · 2026-07-25
On 30 July, the EU swaps the reference dictionary every cosmetics label is written against — and a product's ingredient list can go from compliant to illegal with the formula completely unchanged
Product Compliance · 2026-05-27
Why your PLM is only as good as the regulatory data you feed it
Product Compliance · 2026-03-08
GPSR Compliance Guide for Consumer Goods Brands (2026)
Try Cleo: free regulatory risk scan
See your regulatory landscape mapped in minutes. No signup, no credit card.